How to make your staff feel motivated so that they are willing to work for you is part of building service culture.

What are the qualities of service?
What differentiates you from others?

All these make up service culture of the organization.

“Customer is not always right but it sustains your business”. I agree with this sentence which was found in the lecture. This is because each business is setup to meet customers’ need, and without their support, businesses would not be able to survive. Hence, the one of the most important thing that a company should bear in mind, besides profits, is the satisfaction from customers and turning them into loyal customers.

By understanding the service culture of an organization, it makes me feel a part of them and a strong service culture will motivate your staff to work closer to achieve customer's goal and aim.